The company
The creative heart of Sandwich, Stills and NONONSENSE beats in Amsterdam. Here, a team of highly qualified designers work on the concepts, designs and artwork. The management and marketing/communication departments are also based in Amsterdam.
Sandwich, Stills and NONONSENSE together constitute the company’s identity. Geared to today’s women and children, our commercial easy-to-wear clothing combines fashion trends with comfort. Every individual garment in each of our collections is the tangible outcome of our committed organisation. Our business model guarantees the best quality, deliveries at the required time, attractive sales margins and the sales support our partners may require. Based on this professional approach, it offers scope for creativity, and, together with your entrepreneurship, constitutes the basis for inspired business.
History
The VeldhovenGroup started in 1950 as an importer for various clothing producers. The first years were characterised by pioneering, tentative growth. In 1970 the company made great progress in wholesale activities. Production increased, as did the number of employees, and in 1980 the founder’s son, Willem Veldhoven, initiated efforts to realise the company’s aim of becoming a reputable European fashion supplier. The designer, Henriëtte Daniëls, was made responsible for the creative management and developed labels and collections under the company’s own name: Sandwich (1981), Stills (1994) and NONONSENSE (1995). The VeldhovenGroup now has more than 700 employees.
Fashion according to the VeldhovenGroup
Women all over the world want to wear attractive clothing; clothing that is skillfully made, has a suitable price and is capable of surviving the temporariness of fashion seasons. Expressing a personalised unique character is more important than following fads. It is this vision of fashion that lay at the basis of the mission we formulated in 1985. “The VeldhovenGroup aims to supply premium-quality European fashion all over the world via an organisation in which product quality and service to business partners and consumers are of an excellent level”.
Our aim and the essence of our vision are to ensure operational excellence. This motto is also the promise we make to our partners, which may well include you. If you decide to do business with our group you can rest assured that we will make every effort to help you realise your objectives. The great success that our company has enjoyed since its establishment goes to show that our proactive, secure and sound business approach is effective.
The People
WILLEM VELDHOVEN (Chairman)
Has been responsible for the group’s strategic management since 1965.
MARTIJN VELDHOVEN (Chief Executive Officer)
Has been working for the company since 2000. In his capacity as CEO he is responsible for the group’s everyday management, in particular its commercial, financial and operational processes in the Netherlands, Europe and the Far East.
HENRIETTE DANIELS (Chief Creative Officer)
Based in Amsterdam, she has, since 1979, been responsible for the creative aspects of the group’s labels and collections.
JOAN DROST (Chief Marketing Officer)
Based in Amsterdam, he has joined the company since 2008. He is responsible for the strategic marketing development of the company.
CSR statement
The VeldhovenGroup recognizes its corporate social responsibility. We reflect these commitments in an ongoing process of working towards ways in which we can more effectively evaluate and monitor the environmental and social conditions upon which we have an impact. We strive to manage our business according to the highest ethical, professional and legal standards. Moreover, we seek to provide our customers with a service hallmarked by integrity, quality and care and work with suppliers to help us achieve our policy aspirations in the delivery of our products and services.
The process
Every year, the VeldhovenGroup introduces four new collections for all its labels. It takes twelve
months from the time of the very first sketch to compose each collection. Once the materials and
colours have been selected, a theme-based style concept is worked out and designed. The next
step is the production of sample collections made entirely of materials developed in-house. This
guarantees exclusiveness and offers us every opportunity to express the essence of the labels.
This is also the reason why the VeldhovenGroup preferably uses its own designers to compose
its collections, to ensure that they bear our creative signature. When the sample collections are
ready they are at an early stage presented to buyers and decision-makers at fairs and fashion
shows to find out what they think of them. Via this approach we explore and respond to sales
opportunities on local markets. Orders are usually placed in our own showrooms and sales
offices all over Europe, the Far East and North America. Our clothing is then produced in southern China - partly in our own production facility, under the management of our own office in Hong Kong. This enables us to continuously monitor the quality of the processes and meet all specific supply conditions without having to make any concessions to our original creative principles. When the containers of clothing arrive in Europe, our distribution centre in the Dutch town of Zoeterwoude distributes the items to the retailers in the various sales countries. Each country in which we sell our products has its own sales office with a professional customer service department that will gladly answer all questions and organise any subsequent deliveries that may be required. This way you will always find a contact for (subsequent) deliveries close by.
The Labels
| Sandwich | Sandwich casual |
Stills
| NONONSENSE | NN Baby NN Boy NN Girl |
Customers
Turnover (retail value)
Worldwide distribution
Europe |
The Netherlands |
North America |
Canada |
Asia / Middle East |
China |
 |
 |
 |
 |
 |
